Mobile Search Has Overtaken Desktop-Based Search
Some of the top market research companies today, such as eMarketer, have been saying that mobile search is the future since 2010. In fact, on May 5, 2015, search engine giant Google confirmed via a post on its official blog that mobile devices now generate more traffic than traditional PCs. This is not surprising given the large number of smartphones and tablets in the hands of web users worldwide.
According to results of a study carried out by the Pew Research Center and published in October 2014, 64% of adults in the US own smartphones. In addition, 42% of US adults own a tablet while 32% own an e-reader. Out of these, 63% use their mobile devices to go online. A further 34% rely solely on their mobile devices to access the Internet meaning they no longer use desktop PCs or laptops. For this reason, it makes sense for a business or entity yearning to reach web users to hire an SEO company that understands the importance of web search.
Mobile Search Is Driving e-Commerce
The aforementioned Google blog post announcing mobile search’s dominance also shed light on its mobile e-commerce role. After analyzing search data, Google found that car buyers spend up to 15 hours researching and comparing information on various auto models. This aspect prompted Google to launch “Automobile Ads” optimized for mobile device screens to tap this market.
Google also found that millions of consumers use mobile devices to search for holiday destinations, book hotels, book flights, read reviews on resorts and hotels, and view photos of interesting holiday locations. Once again, Google launched “Hotel Ads” targeting this mobile traffic category.
Finally, Google found that many people in the US use mobile devices to research information on mortgages and real estate. Besides Google’s data insights, a study carried out by ClickZ on US search engine data found that mobile devices accounted for 49% of traffic to the e-commerce site Amazon during the second half of 2014. However, mobile traffic surpassed PC traffic in the month of September 2014 meaning it is only a matter of time before smartphones and tablets become the primary source of traffic to Amazon. It is also worth noting that data from Internet Retailer shows mobile traffic generated 42% of sales for the 500 biggest retailers. Moreover, mobile traffic will account for $76.52 billion in e-commerce sales by 2017. Unless you work with a company that can help you harness the power of mobile search, your business will flounder as nimble competitors prosper.
According to the Pew Research Center, 74% of adults in the US use smartphones and tablets to get directions or access location-specific information. Furthermore, 12% of adults use mobile devices to “check in” to specific locations, business outlets, or meet with friends. Up to 30% of US adults who visit social networking sites post content that includes location data. Out of these, 39% use Facebook, 18% use Foursquare, and 14% use Google Plus.
The good news is business owners can turn this goldmine into sales and profits. For instance, offering discounts to consumers near or passing by a business premises. Location also plays a big role in mobile search making it the perfect cog for improving your site’s search engine results pages (SERPs) rank. Although location has huge potential, it is difficult for an entrepreneur to exploit it without the help and guidance of an experienced mobile search engine optimization company.
Optimizing Site for Mobile Devices
Before the introduction of smartphones and other similar devices, developers and webmasters largely built websites geared for the large space on PC screens. However, this approach is no longer tenable given the billions of mobile devices accessing the web every day. Data from Nielsen shows that the US is home to more than 170 million smartphones.
It is worth noting that some sites that render well on traditional PCs and laptops may fail to render well on smaller screens. The easiest way to solve this problem is by hiring a developer who can optimize your site for mobile devices. By doing so, you would benefit in several ways. Firstly, your site would rank higher on SERP ranking. This is particularly important because, in April 2015, Google announced its search engine algorithms would rank mobile friendly sites higher than sites that are not mobile friendly. Secondly, pages optimized for smaller screens typically load faster compared to non-optimized sites. Faster loading pages can make a huge difference in your site’s popularity because web users tend to shun sites that take long to load.
Reach Web Users on Social Networking Sites
Social networking sites such as Facebook have become indispensable to businesses. Figures in a report dubbed “Digital Statshot” published by wearesocial.net show that there were more than two billion users of various social networking sites at the end of August 2014. The average social media user spends 2 hours and 25 minutes per day on these sites. This group of Internet users is becoming increasingly important with Google announcing it will include content from Twitter in its SERPs.
This ecosystem presents a huge marketing opportunity for businesses. Luckily, you can hire a company that offers mobile SEO services NJ based searches and can handle all aspects related to social media including creating and posting content, building brand recognition, tracking brand appeal across multiple demographics, and creating and rolling out marketing initiatives.